Axie Infinity con The Jiho, cofundador de Sky Mavis
The Jiho · CO-FUNDER DE AXIE INFINITY
In this Bit2Me Expert Session, The Jiho — the alias of Jeffrey Zirlin, co-founder and growth lead of Sky Mavis — breaks down what Axie Infinity is, how it combines NFTs, tokens, and gameplay, and why the play-to-earn model attracted millions of players during the peak of blockchain gaming. The conversation covers the in-game economy, the risks of volatility in tokenised rewards, and the community’s role in ecosystem design. It also presents the news from the Bit2Me and Axie Infinity alliance, which brings game assets and content to Spanish-speaking audiences from a regulated platform in Europe. A key session to understand, from someone who helped build the phenomenon, how games, digital ownership, and crypto work in practice.
What The Jiho talks about
In this Bit2Me Expert Session, The Jiho — the alias of Jeffrey Zirlin, co-founder and growth lead of Sky Mavis — breaks down what Axie Infinity is, how it combines NFTs, tokens, and gameplay, and why the play-to-earn model attracted millions of players during the peak of blockchain gaming. The conversation covers the in-game economy, the risks of volatility in tokenised rewards, and the community’s role in ecosystem design. It also presents the news from the Bit2Me and Axie Infinity alliance, which brings game assets and content to Spanish-speaking audiences from a regulated platform in Europe. A key session to understand, from someone who helped build the phenomenon, how games, digital ownership, and crypto work in practice.
Interview summary with The Jiho
The Jiho (Jeffrey Zirlin), cofundador de Axie Infinity, explica qué es el juego, cómo funciona play-to-earn, la economía de NFTs in-game y la alianza con Bit2Me. Sesión esencial de gaming blockchain en Bit2Me Experts.
Key takeaways
- Axie Infinity combines NFTs, tokens, and gameplay with a real economy managed by players.
- Play-to-earn democratised in-game income but exposes users to volatility and tokenomic design risks.
- Sky Mavis and Ronin show how a game studio can build its own blockchain infrastructure.
- Exchange–game alliances broaden access to assets and content for audiences outside the original ecosystem.
- Bit2Me documents crypto gaming milestones for its Spanish-speaking community from a regulated perspective.
About The Jiho
The Jiho
CO-FUNDER DE AXIE INFINITY
The Jiho (Jeffrey Zirlin) is co-founder and growth lead of Sky Mavis, the studio behind Axie Infinity and the Ronin chain. Since 2018 he has led communication, community, and incentive design in one of the best-known NFT gaming ecosystems. A gamer and collector by background, he brings the perspective of someone who scaled play-to-earn from the earliest NFT experiments.
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